What is another word for gimmick?

Need synonyms for gimmick? Here's a list of words from our thesaurus that you can use instead.

A trick or device intended to attract attention, publicity, or trade
“It is more like a sales gimmick which targets the poor and uneducated.”
An interesting and often novel device with a practical use
“… a car equipped with a parking spot locator and other neat gimmicks.”
A danger or difficulty that is hidden or not easily recognized
“… the deal sounds too good to be true, so make sure there aren't any gimmicks.”
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