What is another word for allurement?

Need synonyms for allurement? Here's a list of words from our thesaurus that you can use instead.

Something that persuades one to perform an action for pleasure or gain
“… for him the allurement of gambling is not the prospect of getting rich but rather the excitement of the game.”
The act or pressure of giving in to a desire especially when ill-advised
“… difficult to ignore the allurements of the sideshow posters at the carnival.”
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