What is another word for allure?

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Noun
The quality of being powerfully and mysteriously attractive or fascinating
“Do films have any allure for Barry, who has already shown he can cross media with ease?”
Verb
To attract or delight as if by magic
“In his appearance, in his character, in his whole nature, there was something attractive and elusive which allured women and disposed them in his favour; he knew that, and some force seemed to draw him, too, to them.”
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