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What is another word for wow factor?

Need synonyms for wow factor? Here's a list of similar words from our thesaurus that you can use instead.

The power or quality of being able to amaze or impress others
“The judges felt the library building had a definite wow factor and that the architecture is in sympathy with the existing physical environment.”
The power or quality of being able to charm or fascinate others
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“I felt like she had that wow factor in her which impressed me a great deal.”
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