What is another word for ploy?

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Noun
A crafty, and typically underhanded, means to achieve one's aims
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“A cynical marketing ploy.”
Noun
A period or instance of engaging in joyful activities
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Noun
Deception, especially when practiced under a false or assumed character
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Noun
A hidden problem or disadvantage in an apparently ideal situation
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Noun
An activity or event one has undergone
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Noun
A display of behavior, usually meant to deceive
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