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What is another word for window dressing?

Need synonyms for window dressing? Here's a list of similar words from our thesaurus that you can use instead.

A superficially attractive appearance or impression
“The new marketing strategy was nothing more than window dressing, as it aimed to create a superficially attractive appearance without addressing the underlying issues.”
A decorative exhibition in a shop window
“The store's elaborate window dressing for the holiday season attracted passersby with its stunning display of twinkling lights and festive decorations.”
A mere display or pomp with no substance
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An appearance or form of behavior assumed by a person to conceal their genuine feelings
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