What is another word for trademark?

Need synonyms for trademark? Here's a list of words from our thesaurus that you can use instead.

A symbol, word, or words legally registered or established by use as representing a company or product
“In its simplest terms, a franchise is a license from the owner of a trademark or trade name permitting another to sell a product under that name or mark.”
A distinctive characteristic or object
“Diane touched her pen to her lips, her trademark sign that the guest has just said something deeply profound.”
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