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What is the opposite of gimmick?

Need antonyms for gimmick? Here's a list of opposite words from our thesaurus that you can use instead.

Noun
Opposite of a trick or device intended to attract attention, publicity, or trade
Noun
Opposite of an object, tool, equipment or machine, typically made or adapted for a particular purpose
Noun
Opposite of an unexpected or hidden obstacle or drawback
Noun
Opposite of a strategy worked out in advance to achieve a goal
“I had to rely on improvisation as I was given very little to work with during my presentation.”
Noun
Opposite of a showy trinket, ornament or decoration
Noun
Opposite of a decorative detail or feature
Noun
Opposite of something that tempts or is used to tempt a person or animal to do something
Noun
Opposite of a hidden problem or disadvantage in an apparently ideal situation
“As we pushed ourselves to the limit, the trainer reiterated the old adage of no pain, no gain.”
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