What is another word for differentiation?

Need synonyms for differentiation? Here's a list of similar words from our thesaurus that you can use instead.

The action or process of differentiating or distinguishing between two or more things or people
“But brands need to innovate in order to maintain differentiation and increase their audience.”
The act of distinguishing or describing a thing, by giving its different, or specific difference
The act, or result, of comparing two things or people
The condition of being double
Discrimination of a reactant towards a choice of other reactants
Acknowledgement of the existence, validity, or legality of something
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