What is another word for differentiation?

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Noun
The action or process of differentiating or distinguishing between two or more things or people
“But brands need to innovate in order to maintain differentiation and increase their audience.”
Noun
The act of distinguishing or describing a thing, by giving its different, or specific difference
Noun
The act, or result, of comparing two things or people
Noun
The condition of being double
Noun
Discrimination of a reactant towards a choice of other reactants
Noun
Acknowledgement of the existence, validity, or legality of something
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