What is another word for motto?

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Noun
A short sentence or phrase chosen as encapsulating the beliefs or ideals of an individual, family, or institution
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“I think America should adopt the motto of one of my heroes, General Vinegar Joe Stillwell.”
Noun
One-liner
Noun
Text, typically highlighted or in large font, used to declare a name or section of something
Noun
A symbol or emblem that acts as a trademark or a means of identification of a company or organization
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Noun
A small group of words standing together as a conceptual unit, typically forming a component of a clause
Noun
A verse of poetry, especially a motto or an inscription on a ring
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