What is another word for catchword?

Need synonyms for catchword? Here's a list of similar words from our thesaurus that you can use instead.

A word under the right-hand side of the last line on a book page that repeats the first word on the following page
“Biodiversity has become a new catchword for farmers with its promise of healthier ecosystems.”
The operative word, especially in a thought, phrase or idea, keyword
A thing said or done that serves as a signal or indicator
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