What is another word for catchword?

Need synonyms for catchword? Here's a list of similar words from our thesaurus that you can use instead.

Noun
A word under the right-hand side of the last line on a book page that repeats the first word on the following page
“Biodiversity has become a new catchword for farmers with its promise of healthier ecosystems.”
Noun
A word drawn from, or imitative of, technical jargon
Noun
The operative word, especially in a thought, phrase or idea, keyword
Noun
A small group of words standing together as a conceptual unit, typically forming a component of a clause
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Noun
A thing said or done that serves as a signal to an actor or other performer to enter or to begin their speech or performance
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