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What is another word for catchword?

Need synonyms for catchword? Here's a list of similar words from our thesaurus that you can use instead.

A word that is noteworthy, highlighted, or repeated often
“Biodiversity has become a new catchword for farmers with its promise of healthier ecosystems.”
(grammar) A group of words that functions as a single unit
The operative word, especially in a thought, phrase or idea, keyword
A thing said or done that serves as a signal or indicator
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