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What is a catchword?

What is a catchword? Here are some definitions.

Noun
  1. A word under the right-hand side of the last line on a book page that repeats the first word on the following page.
  2. A word or expression repeated until it becomes representative of a party, school, business, or point of view.
  3. Among theatrical performers, the last word of the preceding speaker, serving as a cue for the next speaker.
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Examples
Secondly: regionalisation is another catchword which repeatedly gives rise to controversial debate.
The catchword was Black Power, but it was really black culture.
If you are busy, at least give me a line, and the catchword for the part I am to act.
Why is community development now a catchword among resource companies in Indonesia, and yet is so little understood by international corporate management?
Globalization, and globalization of the media by its distribution and content, is not just a striking catchword, it is a reality.
Specificity is not just a catchword, it must entail detailed study of the situation of each country.

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