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Need synonyms for watchword? Here's a list of similar words from our thesaurus that you can use instead.
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A word or phrase expressing a person's or group's core aim or belief
“Though austerity is the watchword for vital services needed by the city's working people, when it comes to profit interests, no expense is spared.”
A word used to gain admittance or access
“Providing the correct watchword was the only way to gain access to the secret underground meeting.”
(grammar) A group of words that functions as a single unit
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