“Max lifted his head and gazed down into her bright blue eyes, subconsciously taking a fix on the way she looked, imprinting her allure and desirability into his memory.”

“An advertisement that tells a prospect what a hotel room costs rivets the hotel's name and desirability in their mind in more ways than one.”

“There exist no standard means to quantify the desirability of candidate components.”

“Yet the relationship between each of these selves and the potential desirability of immortality is complex.”