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What is a fad?

What is a fad? Here are some definitions.

Noun
  1. A phenomenon that becomes popular for a very short time.
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Examples
He was turning music I grew up on into a watered-down fad, a moneymaking thing.
But if there's anything worse than a fad product it's the copycats that try to piggyback on that popularity.
I tried fad diets to lose weight, but none worked, and I kept getting bigger.
Considered a fad diet by many, high-protein diets are currently all the rage.
The war was, in a sense, the latest fad, a topic to be exploited in the same way as other fads like bicycles, automobiles, or the jitterbug.
Those who initially dismissed the whole thing as a fad are now buying the books to see what the fuss is about.

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