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What is a fad?

What is a fad? Here are some definitions.

Noun
  1. A phenomenon that becomes popular for a very short time.
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Examples
I tried fad diets to lose weight, but none worked, and I kept getting bigger.
It breaks ground and you'll still want to listen to it in five years, even after the fad of pop electronica wears off.
But if there's anything worse than a fad product it's the copycats that try to piggyback on that popularity.
Considered a fad diet by many, high-protein diets are currently all the rage.
The war was, in a sense, the latest fad, a topic to be exploited in the same way as other fads like bicycles, automobiles, or the jitterbug.
He also discourages people from attempting to follow fad diets in order to lose weight.

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