What is another word for loss leader?

Need synonyms for loss leader? Here's a list of similar words from our thesaurus that you can use instead.

Noun
Something sold at a loss
“The retailer could sell its slate as a loss leader, but still profit by directing its tablet users to its own services and software.”
Noun
A trick or device intended to attract attention, publicity, or trade
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Adjective
Bearing exclusiveness
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