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What is another word for loss leader?

Need synonyms for loss leader? Here's a list of similar words from our thesaurus that you can use instead.

Noun
An item that is sold at or below cost in an effort to stimulate other profitable sales
“The retailer could sell its slate as a loss leader, but still profit by directing its tablet users to its own services and software.”
Noun
A strategy to promote a product or boost sales
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