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What is the noun for trademarking?

What's the noun for trademarking? Here's the word you're looking for.

trademark
  1. A word, symbol, or phrase used to identify a particular company's product and differentiate it from other companies' products.
  2. Any proprietary business, product or service name.
  3. Synonyms:
  4. Examples:
    1. “Engraved near the open end of the cap was the scripted logo that is the trademark of the brand.”
      “The applicant also advertises and sells record players, earphones, and turntable adapters under the trademark of the manufacturer.”
      “Diane touched her pen to her lips, her trademark sign that the guest has just said something deeply profound.”
trademarks
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