Email is so cheap that they can make money even with almost no click-through. |
The company claims response and click-through rates are in the double digits, while the return on investment averages 200 to 300 percent. |
These e-mails offer higher click-through and response rates than banner ads, at a lower cost. |
From the straightforward cover page to the easy click-through gallery of images, the publication proves again that less is more. |
Despite the steady decline of click-through rates, plain-vanilla banner ads continue to dominate the online advertising landscape. |
According to Ali, the average click-through for stand-alone e-mail ads is 11.5 percent. |