The company claims response and click-through rates are in the double digits, while the return on investment averages 200 to 300 percent. |
Despite the steady decline of click-through rates, plain-vanilla banner ads continue to dominate the online advertising landscape. |
From the straightforward cover page to the easy click-through gallery of images, the publication proves again that less is more. |
Email is so cheap that they can make money even with almost no click-through. |
Pay attention to the results your ads are getting, including click-through rate and lead conversion. |
A good click-through rate easily can mean the difference between losing money and being very profitable. |