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What does click-through mean?

Looking for the meaning or definition of the word click-through? Here's what it means.

Noun
  1. (Internet) An online advertising performance metric representing an individual responding to an ad by clicking on it.
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Examples
The company claims response and click-through rates are in the double digits, while the return on investment averages 200 to 300 percent.
Despite the steady decline of click-through rates, plain-vanilla banner ads continue to dominate the online advertising landscape.
From the straightforward cover page to the easy click-through gallery of images, the publication proves again that less is more.
Email is so cheap that they can make money even with almost no click-through.
Pay attention to the results your ads are getting, including click-through rate and lead conversion.
A good click-through rate easily can mean the difference between losing money and being very profitable.

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