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What is the plural of click-through?

What's the plural form of click-through? Here's the word you're looking for.

Answer

The noun click-through can be countable or uncountable.

In more general, commonly used, contexts, the plural form will also be click-through.

However, in more specific contexts, the plural form can also be click-throughs e.g. in reference to various types of click-throughs or a collection of click-throughs.

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Examples
Email is so cheap that they can make money even with almost no click-through.
Despite the steady decline of click-through rates, plain-vanilla banner ads continue to dominate the online advertising landscape.
From the straightforward cover page to the easy click-through gallery of images, the publication proves again that less is more.
The more click-throughs to your site from its listings in Google, the higher it will be moved in the search results.
Ultimately, most online advertising is sold on the basis of the number of views an ad receives, or the number of click-throughs it generates.
That translates into more completed transactions, more click-throughs, etc.

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