| Tulani is a trendspotter, paid to check out what people are wearing, drinking and thinking. |
| But there's a difference between 'trend' and 'trendy' as trendspotter Irma Zandl so rightly points out. |
| Its fads and phenomena are dictated as much by a boy in Saigon as a cynical trendspotter in New York. |
| Douglas Coupland, the trendspotter who defined Generation X, nailed the phenomomen when he coined the term McJob, which now appears in some US dictionaries. |
| There's Joi Ito, the Japanese venture capitalist and trendspotter who has a stake in the likes of Flickr, Technorati and SocialText. |
| The idea that being a young trendspotter can replace actual knowledge of the industry your staff is covering is, well, sad. |
