There's Joi Ito, the Japanese venture capitalist and trendspotter who has a stake in the likes of Flickr, Technorati and SocialText. |
Tulani is a trendspotter, paid to check out what people are wearing, drinking and thinking. |
Douglas Coupland, the trendspotter who defined Generation X, nailed the phenomomen when he coined the term McJob, which now appears in some US dictionaries. |
Abigail Andrews is a true trendspotter who's been hired by a well-known fashion magazine. |
The idea that being a young trendspotter can replace actual knowledge of the industry your staff is covering is, well, sad. |
But there's a difference between 'trend' and 'trendy' as trendspotter Irma Zandl so rightly points out. |