“She has this big box of sensual anger that's all neatly locked up by her superego.”

“His need for order, form, and tradition is a substitute for the id impulses that are repressed by his strong superego.”

“Its termination is the superego, which is the storehouse of all our memories, habits and conditionings.”

“It's just that some of us are better than others at letting our superegos muffle our whiny ids.”

“I could come in with a big hammer and smash everything up – being the son of a carpenter, I'd hammer in the morning and hammer in the evening – and with so many egos and superegos around, they had a vacancy for an id.”

“Yet automakers keep their most carefree models coming, banking on a time when superegos soar and buyers re-turn, eager to reaffirm the American dream of blowing too much money on a new car.”