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What is word-of-mouth?

What is word-of-mouth? Here are some definitions.

Noun
  1. (attributive) Alternative spelling of word of mouth
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Examples
There was virtually no publicity but the number of spectators kept increasing by the day, obviously due to word-of-mouth publicity.
In general, information about sport was conveyed by newspapers or by word-of-mouth.
Pleymo's fame spread like wildfire, largely on a word-of-mouth basis, and before long major record labels started picking up on the Pleymo buzz.
Interestingly, the company doesn't do much advertising, instead relying on word-of-mouth and sponsorship of events.
Hidden in a narrow alley of the old quarter of Nice, one discovered it by chance or word-of-mouth.
The coast-to-coast operation works with almost no budget and has thrived on word-of-mouth since its inception.

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