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What is word of mouth?

What is word of mouth? Here are some definitions.

Noun
  1. (idiomatic) Verbal means of passing on information.
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Examples
As he improved, word of mouth got round, and Alistair's skills were soon in demand.
This film will have to sell itself based on its previews because it can't be sold by word of mouth.
One of the most popular methods of online marketing, however, is viral marketing or word of mouth.
Positive word of mouth pushed the drug far beyond the confines of the rave scene.
If you happen to have a film that has legs and good word of mouth, and you do a serious spend on it, then you stand a chance at a breakaway hit.
Your business can grow only with the exposure that comes through the word of mouth.

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