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What is a selling point?

What is a selling point? Here are some definitions.

Noun
  1. (idiomatic, business) The property or characteristic of a good that most attracts purchasers.
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Examples
The violence gets fairly gratuitous, but again, depending on your taste, maybe that's a selling point.
Obviously, that's also a selling point for the customer who only has the use of one arm.
The way the back seats fold flat to create the boot and swivel round so you can watch an event or have a picnic would be a selling point.
Scotland is always a selling point, whether it's crystal ware or silicon chips.
Our selling point is that it requires only a tiny pinprick and it isn't as sore.
Such personalized attention is a big selling point for managers at small companies.

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