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What does puffery mean?

Looking for the meaning or definition of the word puffery? Here's what it means.

Noun
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Overall, though, despite the blizzard of facts and figures, both candidates generally limited themselves to modest exaggerations and standard issue political puffery.
The glitzy puffery of the materials may attract some students, but they're unlikely to be the most promising ones.
There has always been a fine line between legitimate puffery and misleading advertising.
Thus, that's mere selling puffery, the opposite of reaching an objective empirical conclusion.
Bringing attention to the absurdity and pointlessness of this provincial puffery does nothing to stop it.
How I hate the glib rattle of his tongue, the mouldiness of his jests and the transparency of his puffery!

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