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What is market research?

What is market research? Here are some definitions.

Noun
  1. (marketing) The systematic collection and evaluation of data regarding customers' preferences for actual and potential products and services
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Such work includes customer services, help desks, appointment making, telesales, e-mail handling, and market research.
The result will be a thorough, intelligent market research study that is likely to yield tangible results.
Each student group was tasked with carrying out a market research project and produced a marketing plan for their assigned client company.
Beatrice, a former director of a market research company, had just established her own firm.
Most importantly, it will require market research firms to develop a new vocabulary and new sensibility.
Our market research has shown that there is growing demand for healthy convenience food in Ireland.

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