The mailshots, which featured a message from a breast cancer survivor praising Labour's policy, referred to the addressee's name several times. |
This involves reaching customers via communications media such as telesales, mailshots, catalogues, or advertisements with tear-off reply slips. |
In the worst cases victims can be inundated with as many as 50 mailshots a day. |
The Office of Fair Trading has warned consumers to be on the lookout for personal loan mailshots which break the law by advertising misleading interest rates. |
So drivers are increasingly being besieged with mailshots, particularly as their policy comes up for renewal. |
On top of this, consumers are bombarded by television and newspaper adverts, as well as mailshots dropping through their letterboxes daily, enticing them to take out credit. |