| The presence of stars such as Phil Harris, Fred Allen, Bing Crosby, and Kate Smith on CBS swelled the network's listenership. |
| That's a short-sighted notion that doesn't reflect the broad demographic that makes up the CBC listenership. |
| The statistics of readership or listenership for printed and telecommunications media may be available. |
| But the knock-on effect is that a large chunk of its traditional listenership, at the older end of the age spectrum, have been left with nowhere to go. |
| Radio listenership is increasing, even in remote rural areas, and the number and type of radio stations are expanding. |
| The majority of the radio's listeners are Asian and it has a listenership of 620,000, 40 per cent of the UK's Asian population. |
