| Viral advergame and app specialists Koko Digital have launched a new game and Facebook application for Confused. |
| Internet users have not only the option of watching the video, but to play an advergame that even has 5 training games. |
| In order to provide answers, the day of training is structured around examples of product placement campaigns, dynamic advertising, advergame, discussion workshops and a comparison with other media. |
| Burger King's Sneak King Xbox game introduced last fall has become perhaps the most well-known advergame. |
| Some products are usually more appropriate for the advergame format. |
| To reach this market, the company positioned the advergame on gaming sites within Hispanic portals. |
