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What is an advertiser?

What is an advertiser? Here are some definitions.

Noun
  1. One who advertises.
  2. A periodical in which advertisements can be published by individuals.
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Examples
If you notice that an advertiser is associating a new car with sexual potency, you can decide to take it or leave it on more rational grounds.
This inevitably leads to some accusing the advertiser of tokenism or stereotyping, which in turn reinforces the difficulty of acting inclusively.
One advertiser wanted to geofence their competitor, to send an offer before a shopper walked into that store.
When an ad makes a 'tween feel like there's an inside joke between them and the advertiser, it's a home run.
The advertiser also takes us to be such dunces in whose heads he has to ram his message again and again.
With some fine-tuning and research, any advertiser is sure to gain from paid search listings.

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