If you notice that an advertiser is associating a new car with sexual potency, you can decide to take it or leave it on more rational grounds. |
This inevitably leads to some accusing the advertiser of tokenism or stereotyping, which in turn reinforces the difficulty of acting inclusively. |
One advertiser wanted to geofence their competitor, to send an offer before a shopper walked into that store. |
When an ad makes a 'tween feel like there's an inside joke between them and the advertiser, it's a home run. |
The advertiser also takes us to be such dunces in whose heads he has to ram his message again and again. |
With some fine-tuning and research, any advertiser is sure to gain from paid search listings. |