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What is another word for personalization?

Need synonyms for personalization? Here's a list of similar words from our thesaurus that you can use instead.

A physical thing that typifies an abstract thing
“Her collection of novelty mugs became her personalization of comfort and coziness.”
A change or alteration made to something
“The personalization of the website's layout greatly improved user experience and engagement.”
Building strong relationships to enhance customer loyalty and satisfaction
An act of humanizing something (or someone) in literature or communication
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