| The authors discuss how marketers can use experiential product design in market segmentation and innovation. |
| The fact is that, for musical and cinematographic works in particular, language is less and less a factor in market segmentation. |
| But in the world of e-commerce, such crude market segmentation isn't necessary. |
| Historically, the British newspaper market was industrialised, nationalised and centralised early, allowing market segmentation. |
| So even as marketers embrace market segmentation, they've begun looking for new research to explain how to operate in this older world. |
| Tackling inefficient labour market segmentation is also one way of enhancing social justice. |
