| For mouthwash and detergent, online couponing makes sense, but the interactive possibilities are limited. |
| As sales started to slip, the company embarked on heavy couponing promotions. |
| This type of checkout couponing offers the ability to target consumers much more tightly. |
| Paperboard multi-packs give a platform for graphics that allows for brand promotion and couponing. |
| Cutting price or couponing have been useful tactics, but we really felt that it didn't do anything to build equity and may even erode it. |
| The campaign follows previous efforts by the company to test the effectiveness of mobile couponing in local markets. |
