That has been a complaint about American fashion — that it has been sidetracked into celebrity, parties and co-branding deals. |
He says although Yeo is the first co-branding agreement, they are hoping to sign more in the future. |
The key to co-branding is to allow the audience to feel part of the campaign while retaining some control. |
Instead, it will work with third parties, which will make the devices in exchange for co-branding opportunities. |
Therefore, co-branding cannot be the only, or even the main, solution in the long term. |
Diamante's biggest co-branding opportunity came in 2011, when the Nets announced their move to Brooklyn. |