This 14-minute piece is simply a conglomeration of vignettes of tweens and young women doing a variety of things in the bathroom. |
But this group who are tweens right now I see as being taken hostage in a dangerous experiment. |
He also learned that tweens are apt to regard big marketing blitzes with suspicion and distrust. |
Millions of tweens have already generously volunteered to work on the script, pro bono. |
The top three downloads from Overdrive were all by Stephenie Meyer, whose Twilight books are directed at tweens. |
And marketers are discovering there's lots of money to be made by treating tweens like teenagers. |