| Free-to-air services should not be hidden away among a plethora of pay-TV offers. |
| We are able to do that, not only to promote the Canadian content, but to use that Canadian content as an incentive for people to subscribe to our service as a pay-TV channel. |
| Some pay-TV operators now prefer to sign contracts directly with the Group when the time comes to renew their existing allotment agreements or when they have need of additional capacity. |
| It is therefore clear that, depending on the state of development of pay-TV markets, the television offer on the digital terrestrial platform may be a competitor to the one on satellite. |
| Programmers and pay-TV service providers can increase the amount of ad inventory by reducing the complexities of mid-roll advertising. |
| In any case, the aid in question helps new entrants to access the pay-TV market, which should mean increased benefits for consumers. |
