| Vermouth is huge in Piedmont, being the home of Cinzano and a host of other companies. |
| The pairings were Embassy against Wilson Panthers and Cinzano versus Granwood. |
| Well-known brands such as Martini, Cinzano and Carpano are available in different varieties: rosso, bianco, rose or dry. |
| He then entered the Wines and Spirits sector when he joined Dubonnet Cinzano. |
| He has a history of brand development behind him and is former boss of Cinzano. |
| They made a string of highly successful and well-regarded commercials, including the Cinzano series. |
