| Action on Smoking and Health, for instance, says a third of vapers – so called because they exhale vapour, not smoke – are ex-smokers, while two-thirds use tobacco and e-cigarettes. |
| Smokers who have struggled to quit in the past could try vaping, and vapers should stop smoking. |
| The manufacturers said the statement was used to target e-cigarette vapers and tobacco cigarette smokers, who were considering switching to e-cigarettes. |
| Some vapers say these devices have helped them reduce their smoking or quit altogether. |
