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What does underselling mean?

Looking for the meaning or definition of the word underselling? Here's what it means.

Verb
  1. present participle of undersell
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Examples
It did that by outmaneuvering and underselling its competitors for decades, thereby earning its station as the top global retailer.
Indeed, if anything they were underselling themselves, tending to err more than necessary on the side of uncertainty.
The results of these calculations identified de minimis countrywide underselling margins for both Egypt and Poland.
However, the exclusion of the data submitted by this company did not lead to significantly different undercutting or underselling calculations.
I wrote the introduction with my best journalism cap on hoping to give an inkling of what was to come without underselling or overselling.
There's always a balance between overselling and underselling, and although I think we have good potential, we have just begun to deliver on that.

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