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What is a tentpole?

What is a tentpole? Here are some definitions.

Noun
  1. One of the poles used to hold up a tent.
  2. (US, attributive, figuratively, film, television, theater) A large-scale entertainment production that is a major source of revenue for its studio, television network, or investors.
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Examples
Just coincidentally, it also provides the opportunity for the sorts of extravagant computerized effects that create tentpole movie attractions these days.
United Artists hasn't prospered in recent years, so a box office hit from its tentpole movie franchise is essential.
The tentpole movie is an attraction popular and exploitable enough to prop up the entire moviegoing tent for several weeks or even months.

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