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What is a soft launch?

What is a soft launch? Here are some definitions.

Noun
  1. (marketing) The release of a product or service, particularly software, to a limited audience in order to gain data on the product’s usage and acceptance by customers.
  2. (aeronautics, rocketry) The launch of a missile in such a way that the rocket motor ignites outside of the launch tube, ejecting the missile non-explosively.
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