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What does semantic memory mean?

Looking for the meaning or definition of the word semantic memory? Here's what it means.

Noun
  1. A subcategory of declarative memory, semantic memory stores general information such as names and facts.
  2. A system of the brain where logical concepts relating to the outside world are stored.
  3. (Advertising) the memory system which stores information relating to brands, thus where brand positioning is established.
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