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What does self-serve mean?

Looking for the meaning or definition of the word self-serve? Here's what it means.

Adjective
  1. Describing a facility in which the customer does the work rather than being waited on.
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Given the fact that some companies have lagged in their use of the web, we estimate that about one-third of the contact volume that can be migrated to the web and other self-serve channels has been moved to these portals.
The Internet brings an opportunity to provide customers with self-serve options, greatly reducing the costs of customer transactions.
Individuals will be able to access the services online, by telephone and over self-serve terminals.
We ordered hamburgers, a chiliburger, a BLT, and fries with self-serve fountain drinks.
The human resources self-serve product was delivered on time and on budget and has garnered rave reviews from Bell users.
Most are self-serve, while others offer concierge yogurt production services.

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