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What is search engine optimization?

What is search engine optimization? Here are some definitions.

Noun
  1. (Internet) The use of various techniques to improve a web site's ranking in search engines in the hopes of attracting more visitors.
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An A-Z index can enhance the search engine optimization ranking of the site.
When you think of search engine optimization, in all likelihood, gateway pages, doorway pages or informational pages probably come to mind.
To date, most adopters of search engine optimization have been B2C companies operating in an e-commerce environment.
I've seen a lot of articles around lately about how to pick and choose a search engine optimization company.
One key issue was the risk of screen scrapers and spammers bastardizing content for search engine optimization.
Alternatively, you can hire a company that specializes in search engine optimization to do this for you.

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