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What is search engine optimization?

What is search engine optimization? Here are some definitions.

Noun
  1. (Internet) The use of various techniques to improve a web site's ranking in search engines in the hopes of attracting more visitors.
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Examples
To date, most adopters of search engine optimization have been B2C companies operating in an e-commerce environment.
Keep in mind the direction search engine optimization is taking.
Michael also opened my eyes to the vital importance of search engine optimization.
One key issue was the risk of screen scrapers and spammers bastardizing content for search engine optimization.
When you think of search engine optimization, in all likelihood, gateway pages, doorway pages or informational pages probably come to mind.
An A-Z index can enhance the search engine optimization ranking of the site.

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