| In particular, enhance demographic understanding of visitors, by developing a psychographic approach to better understand visitors' motivations and interests. |
| In the same way that psychographic and demographic segments don't perfectly align, we should not expect designographic segments to fit neatly into established categories. |
| Both companies are able to link behavioral, psychographic and spending data to media consumption. |
| Finally, the authors would like to acknowledge their reliance on secondary US research sources, particularly with regards to psychographic information about baby boomers. |
| A new US research study, conducted for Earth Justice, offers an extensive psychographic analysis of American attitudes and world views. |
| Analyse demographic, psychographic and benefit factors in order to identify sub-markets and the needs satisfied by the various product groups represented by the sub-markets. |
