Indeed, in the case just postulated, product differentiation would be an open invitation to entry and to competition. |
We are now trying to introduce high-end innovative products before others do because product differentiation among brands is narrowing. |
The sachet was an innovative stroke of marketing genius that reduced product differentiation and changed the dynamics of the detergents market. |
Traditionally, medical product companies have relied on product differentiation to achieve market position. |
We all kind of knew that, but when you relate it back to branding, product differentiation, and innovation, that's powerful. |
For a marketing manager, product differentiation becomes a key to gaining a degree of monopoly power in a market. |