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What does outselling mean?

Looking for the meaning or definition of the word outselling? Here's what it means.

Verb
  1. present participle of outsell
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After a showstopping performance on Saturday's edition of X-Factor, it was reportedly outselling Take That's Rule The World by two to one.
According to Karl, this is currently outselling every other record in the Top 20 put together, and is thus a dead cert for Number One on Sunday.
Hybrid cars powered by ethanol and petrol are now outselling traditional petrol-engined vehicles in Brazil.
Vodka, though, continues to be the spirit of the hour, outselling gin and close to whisky.
At its height, The Source had a reported circulation of 500,000 and was outselling Rolling Stone on the newsstand.
We've been outselling our competitors for the past five years.

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