| Some people call it niche retailing while others refer to it more colourfully as narrowcasting. |
| Most important, direct-mail consultants are in the business of narrowcasting rather than broadcasting. |
| It doesn't just understand one of the fundamental of that what the web is incredibly good at, narrowcasting. |
| Apparently the implications for broadcasting and narrowcasting, for social glue and public ethos, are enormous. |
| In this sense, it is closer to narrowcasting than to broadcasting even while maintaining the possibility of broadcasting. |
| In the near future, candidates will face the ultimate narrowcasting society. |
